Brandi Pack: Navigating the New AI Landscape: What Legal Teams Need to Know for 2025

Extract from Brandi Pack’s article “Navigating the New AI Landscape: What Legal Teams Need to Know for 2025”

The legal industry is approaching a pivotal moment in adopting generative artificial intelligence (GAI). What started as cautious experimentation is now on the brink of widespread use, with law firms and in-house legal teams beginning to more confidently integrate GAI into their workflows. Driven by technological advancements, evolving regulatory frameworks, and growing familiarity with AI’s potential, legal professionals are steadily shifting toward embracing GAI to enhance operational efficiency and streamline routine tasks.

UpLevel Ops’ analysis of recent AI reports and client feedback highlights this shift as firms move from early trials to more structured GAI adoption. This article explores key insights from the past year, focusing on technological breakthroughs, market growth, regulatory developments, and adoption trends positioning GAI for broader integration across the legal sector.

2023–2024: A Year of Experimentation and Technological Breakthroughs

In 2023, the legal industry was divided between cautious observers and early adopters of GAI. While many firms took a “wait and see” approach, a smaller group ventured into exploratory programs designed to test the technology’s full potential.

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