Extract from April Runft’s article “Build a Killer Personal Brand in e-Discovery: Part II [VIDEO]”
In our previous post, Lisa Arthur and Dorie Blesoff explained at Relativity Fest 2017 why personal brand—whatever you might call it—is more relevant than ever, and what role communication style plays in shaping yours.
We established that whether we’re talking corporate or personal brands, authenticity is key.
If you’re simply being your authentic self at work, you may not be in the habit of thinking consciously about your communication and collaboration styles. That’s arguably a healthy practice given the pace of change in many workplaces.
However, in the second of our two-part series, our speakers explore aspects of personal brand that require more intent and conscious effort, depending on your goals.