Extract from Cat Casey’s article “Threading The Needle: Ten Things Legal Needs To Know About Threads”
Hot on the heels of Independence Day, Mark Zuckerberg and his company Meta sent their first shot over the bow to Twitter. On July 5th, Meta’s text-based app Threads, designed to rival Twitter, made its debut. And let me tell you, it made quite a splash!
Commencing what is likely to be an epic battle for text-based social media dominance, Meta unleashed this new contender, aiming to claim the throne.
Within a mere 24 hours, over 30 million users flocked to the app, hungry for a fresh social media experience. By the fifth day, the user count skyrocketed to a staggering 100 million! And the hype shows no sign of slowing.
The rapid growth and massive adoption of this new platform are nothing short of astonishing, considering it took hype darling ChatGPT two months to reach the same level of adoption.
As legal professionals, the rise of this new app presents both opportunities and challenges. It opens new avenues for engagement, networking, and information sharing. But it also raises questions about privacy, data security, and the impact on legal professionals’ online presence.
Will this new app revolutionize the way we communicate and interact on social media? Will it reshape the legal landscape and impact our professional lives? Only time will tell. But one thing is certain: the battle for text-based social media dominance has reached a whole new level, and we’re in for a wild ride.
