Extract from Cedra Mayfield’s article “Attract Law Clients Via ChatGPT: Do These 3 Things”
Generative artificial intelligence is changing the way potential clients find legal counsel. As more consumers use platforms like ChatGPT to ask legal questions, an opportunity to attract new clients is evolving for attorneys.
Legal marketing expert Danny Decker sat down with Law.com to reveal three strategies litigators can deploy to increase their odds of being identified in ChatGPT results.
‘They Used to Go to Google’
During a Legal Speak podcast interview with co-host Cedra Mayfield, Spotlight marketing and branding co-founder Danny Decker explained he’d noticed a shift in how users seeking legal information are leveraging generative AI. The North Carolina based marketing expert said rather than using ChatGPT to solely ask practical legal questions, users are now turning to the platform “to find legal providers.”
