Extract from Clint Monette’s article “Five Reasons Why Using ChatGPT For Digital Content Could Be Bad for Law Firms“
Websites and content marketing have always gone hand-in-hand, but AI writing tools like ChatGPT have disrupted that in many industry verticals, including the legal space.
However, law firm website providers and digital marketing agencies don’t have to see it as a threat to their current strategies. At Civille, we plan to continue to rely on our team of legal writers, as we believes there are several reasons why tools like ChatGPT may be bad for law firm digital content.
1. Lack of Copyright Protections
The law can be slow to catch up with evolving trends and technology, but in 2022, the U.S. Copyright Office fought back on multiple copyright claims for AI-generated material. In a recent statement, the USCO had this to say: “Copyright under U.S. law requires human authorship. The Office will not knowingly grant registration to a work that was claimed to have been created solely by machine with artificial intelligence.”
This means any content on law firm websites that is AI-generated would not be protected by copyrights. Competing firms or other websites looking to quickly build out their content portfolio could potentially freely use the content, leaving firms without much legal recourse.
