Doug Austin, CloudNine: The Cat and Mouse Game Between Data Privacy Regulators & Online Advertisers

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Extract from Doug Austin’s article “The Cat and Mouse Game Between Data Privacy Regulators and Online Advertisers: Data Privacy Trends”

You didn’t think companies that make a lot of their revenue in online advertising were going to just roll over when Europe’s General Data Protection Regulation (GDPR) was enacted to protect personal information, did you?  Apparently not, as this article discusses.

According to Legaltech® News (Is the GDPR Creating a Cat-and-Mouse Game Between Advertisers and Regulators?, written by Frank Ready), the browser company Brave alleged last week that Google was using a mechanism called “push pages” to work around restrictions on the sharing of personally identifiable information (PII) laid out by the EU’s General Data Protection Regulation (GDPR). It did so, Brave said, by assigning a distinct, almost 2,000 character-long code to user information shared with advertisers.

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