Extract from Doug Austin’s article “Here are European Guidelines on the Targeting of Social Media Users: Data Privacy Trends”
Even with two posts a day, so many stories, so little time. Here’s one I’ve been wanting to cover for nearly a week. Rob Robinson’s excellent Complex Discovery site not only has great surveys and data compilations, it also covers other publications and articles that relate to the industry, as well. Last Friday, ComplexD covered recently published European guidelines on the targeting of social media users.
The guidelines come from the European Data Protection Board (EDPB), which is an independent European body that contributes to the consistent application of data protection rules throughout the European Union, and promotes cooperation between the EU’s data protection authorities. Recently, having regard to Article 70(1)(e) of Regulation 2016/679/EU of the European Parliament and of the Council of April 27 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC, the EDPB adopted guidelines on the targeting of social media users. Those guidelines were adopted earlier this month (on September 2nd), for public consultation.
