Extract from Exterro’s article “The Importance of Consent and Preference Management for Today’s Organizations”
In today’s rapidly evolving digital landscape, consent and preference management are no longer just regulatory requirements—they’re essential components of any organization’s strategy. Whether you’re a legal professional, data privacy officer, marketer, or IT expert, understanding the nuances of consent management is crucial. Recent discussions, such as the insightful webinar hosted by IAPP on this very topic, highlight the shifting priorities for organizations worldwide, particularly in the era of AI model development. Here, we’ll summarize key takeaways and lessons from a recent webinar featuring Fahad Diwan, JD, FIP, CIPP/M, CIPP/C, Director of Privacy & Data Governance Products, Exterro; Goli Mahdavi, CIPP-US/E, Counsel, Data Privacy and Cybersecurity, Bryan Cave Leighton Paisner (BCLP); and Cristina Messerschmidt, Associate – Data Privacy & Security, Baker McKenzie to help you understand why consent management is more important than ever.
Understanding Consent in the Age of AI
Consent management has always been vital, but the rise of AI technologies has elevated its importance. AI models rely heavily on data to function effectively. This dependency can raise significant privacy concerns if not managed properly. The webinar emphasized that AI is now one of the most important assets for businesses, driving insights and generating value from vast data sets. Therefore, obtaining valid consent is not just about compliance; it’s about building trust and ensuring ethical AI practices.
