Extract from Frank Ready’s article “Familiar ALSPs Are Risking Unfamiliarity With Name Changes. So Why Rebrand?”
It can be hard to remember all the different brands floating around the legal market, especially when they keep changing. While some alternative legal service providers may be moving away from that moniker altogether, others have taken what might be considered an even greater leap and rebranded not only the descriptor they ascribe to, but the name above the door.
Take the company formerly know as Axiom Managed Services, which officially rechristened itself as Factor in January.