Extract from Frank Ready’s article “Novel or Not, Law Firms Developing COVID-19 Tools to Stay Relevant”
In the wake of the COVID-19 outbreak, law firms have wasted little time deploying tech solutions geared toward providing clients with real-time information around the spread of the virus and various state and federal containment mandates. But with similar information widely available through the media or even government channels, are those efforts worth a law firm’s investment as either a client service or marketing initiative?
To be sure, there are definitely some practical benefits to be gained by firms using technology to parse the deluge of COVID-19-related information. Crowell & Moring, for instance, repurposed a client-facing, cloud-based knowledge management platform to help its own attorneys.