Extract from Jim Gill’s article “4 Compliance Best Practices for Corporate Marketing Teams”
If your digital marketing efforts span the entire internet, from your corporate website to social media channels, and involve dynamic, interactive, or personalized content, you need to ensure that your web archiving capabilities can keep up.
This requires good communication across all stakeholders, including marketing, web development, IT, legal, and compliance departments.
Here are four ways to align marketing and compliance teams when creating content.
1. Know Your ResponsibilitiesÂ
Remember those old GI Joe cartoons in the ’80s? Now you know, and knowing is half the battle. The same applies to developing good compliance processes. Your marketing team needs to get a basic understanding of the regulations your organization is subject to, why those regulations matter, and what they mean for your marketing approaches.
- Find out who manages compliance in your organization and establish clear lines of communication.
- Get clear guidelines for specific language to use and to avoid, required information or contact buttons, and where any disclaimers need to be on web pages and social media
- Work with your compliance or legal staff to set up approval workflows, as well as a recurring schedule to review any regulatory updates or changes.
2. Archive What You Create
Your archiving solution should capture everything you say to customers online—no matter where or how you’re sharing your message: websites and social media channels; text, images, and video.
