Extract from Jim Gill’s article “6 Compliance Challenges for Corporate Marketing Teams”
The days of managing website archives with printouts or screenshots are long gone since modern sites contain thousands of complex pages for a single enterprise. However, even with such a large data burden, regulatory compliance still must be maintained through meticulous recordkeeping and website archiving.
Here are six challenges corporate marketing teams might face when ensuring their websites, digital assets, and communications are compliant with federal and state regulations.
Three Regulatory Challenges for Corporate Marketing Teams
1. Truth in Advertising
The Federal Trade Commission (FTC) notes that under Truth in Advertising laws, advertisements “must be truthful, not misleading, and, when appropriate, backed by scientific evidence,” regardless of where they appear. Should there be an audit, the FTC would request to review ads from a wide variety of media including websites, Facebook, direct mail, and newspapers. Advertisers that violate the rule may be required to pay civil penalties.
2. Accessibility to Those with Disabilities
Your website may need to comply with the Americans With Disabilities Act as a public accommodation. Could a visually impaired visitor meaningfully access your site? How about a hearing-impaired visitor? While many sites incorporate accessibility features, it’s easy for a newly added page to inadvertently exclude them, cutting off a segment of the customer base and introducing a compliance issue.
