Extract from Joshua Schnoll’s article “Everlaw Launches “Discover the Difference” Campaign”
Everlaw is excited to announce the launch of its new brand campaign, “Discover the Difference,” designed to showcase how its transformative platform is changing the way legal professionals work.
The core theme, Discover the Difference, invites legal professionals to see firsthand how together we can elevate your work. It’s not just about streamlining litigation and investigations; it’s about discovering the difference in how you work, the impact you create, and the results you deliver. Everlaw users aren’t simply getting by—they’re making strategic discoveries that shape cases and redefine success.
By focusing on these transformative moments, we wanted to highlight how we can be a critical ally in the legal process. The campaign emphasizes the meaningful outcomes that come from working with a technology provider who empowers legal professionals to work smarter, to help them discover the difference, so that they can make a difference to all those who count on them to seek justice.
Produced by Everlaw’s in-house creative team, the campaign breaks away from the traditional agency model. Aria Shen, Everlaw’s Head of Brand, has an agency background and acted as our executive producer for the campaign. She partnered with Casey Sullivan, Everlaw’s Director of Content, to create the key themes and together they worked with key specialists in creative strategy, content, animation, and music.
