Extract from Page Vault’s article “Influencers in Court: When Online Personalities Become Key Evidence”
As social media continues to shape how we communicate and consume information, social media influencers hold substantial sway over public opinion and consumer behavior. But with that influence comes a growing wave of legal scrutiny. More and more, influencers are finding themselves at the center of legal disputes, where their online content—and the personas they’ve crafted—play a key role in court. This article examines several high-profile cases involving influencers, exploring the legal challenges around authenticity, the admissibility of digital content, and what these developments mean for the future of influencer marketing.
The Expanding Role—and Risk—of Influencers Online
Influencers aren’t just internet personalities—they’re modern-day broadcasters with the ability to reach millions in real time. From product promotions and political messaging to lifestyle and financial advice, their content shapes conversations across the globe. Brands partner with them to amplify campaigns, while audiences rely on them for trust-based recommendations.
But with influence comes visibility—and with visibility, legal exposure. As influencer marketing grows, so do the legal risks. Allegations of deceptive endorsements, copyright infringement, and defamation are increasingly making their way into courtrooms. And in both civil and criminal matters, an influencer’s social media footprint—including posts, stories, live streams, and even deleted content—can become critical evidence.
