Extract from Page Vault’s article “The Fight Against Online Dupes and Counterfeits: Strategic Insights for Legal Professionals”
Counterfeit goods and dupes represent an ever evolving and significant challenge for legal professionals tasked with intellectual property enforcement and brand protection. Counterfeits, which are unauthorized replicas often involving direct misuse of logos and trademarks, aim to deceive consumers while eroding brand trust and market value. Dupes, on the other hand, mimic the style, design, and functionality of premium products without directly copying protected elements, making them harder to litigate against and posing unique challenges in the IP landscape.
The consequences of counterfeit and dupe proliferation extend beyond economic losses for brands—they can also diminish consumer trust, lead to safety concerns, and weaken market integrity. As online marketplaces and social media platforms continue to evolve, so too must the strategies for monitoring and enforcing intellectual property rights.
Understanding Key Platforms for Counterfeit Sales
Counterfeit and dupe products permeate multiple industries, including luxury fashion, technology, beauty, and personal care.
