Rian Kennedy, DISCO: Heading to ILTA? Tips for Networking with Social Media

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Extract from Rian Kennedy’s article “Heading to ILTA? Tips for Networking with Social Media”

You’re at a conference, excited to learn, connect and network – and, like an increasing number of legal professionals, build your personal brand as a thought leader, authority, or influential member of your professional community. 

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How can you make your personal brand stand out with all that’s going on? It’s easy to get lost in the midst of all the content sessions, vendor meetings, exhibit/sponsor hall, dinners, happy hours, and more. Even if you already have a presence on social media, how can you cut through the noise and make a real impact? 

Before CLOC ‘24, the last major conference I went to, I shared some tips and tricks on what I do to prepare physically, mentally, and professionally. Take a look at my pre-conference checklist, as these practices are applicable to any conference – then read on to maximize your personal brand via social media at conferences. 

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