Extract from Scott Ball’s article “Apple Lawsuit Highlights Perils of Making AI Boasts”
Advertise a cutting-edge AI product and then fail to deliver, and you can expect the kind of backlash Apple is feeling.
A false advertising class action filed last Wednesday alleges Apple promised a “smarter” Siri digital assistant as part of the new iPhone 16, even though the technology wasn’t ready to roll out.
“Consumers are excited about AI, and unfortunately that’s led to Big Tech overpromising and under-delivering,” Timothy Giordano, a partner at Clarkson Law Firm, told Law.com. Clarkson represents Peter Landsheft and other iPhone buyers suing Apple in the Northern District of California under the state’s unfair competition and false advertising laws and the Consumers Legal Remedies Act.
The 44-page complaint alleges that Apple led customers to believe Siri would be able to tap into users’ data across all apps.
