Will Walker, Hanzo: 7 Data Archiving Trends: What We Expect to See in 2022

Extract from Will Walker’s article “7 Data Archiving Trends: What We Expect to See in 2022”

Prognostications and predictions are inherently flawed. Does anyone really believe Punxsutawney Phil is a reliable weather forecaster? And how many of us, in our predictions of what would happen in legal technology in 2020, anticipated that a global pandemic would temporarily bring society to a halt? We sure didn’t. 

Still, organizations can’t afford to be passive, sitting back and waiting to see what happens next. As Eisenhower said, plans are useless, but planning is indispensable. 

With that in mind, here’s what we see on the horizon for corporate data archiving efforts.  

1) Society will hold Corporations accountable for their statements.

In a movement that has been building gradually for years, the public is increasingly holding corporations responsible for their views. Localities such as Baltimore have filed lawsuits alleging that oil and gas companies engaged in a “long-standing, systematic deceptive marketing campaign designed to hide the catastrophic dangers” of fossil fuels and their contribution to climate change. One environmental group has sued Coca-Cola and other soda manufacturers, alleging that “Coca-Cola is deceiving the public by marketing itself as sustainable and environmentally friendly while ‘polluting more than any other beverage company.’” 

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