Extract from Benjamin Joyner’s article, “What Exactly Is an AI-Native Law Firm?”
A growing number of new firms are calling themselves “AI-native,” but what that term means depends on who you ask.
What You Need to Know
- Firms using terms like ‘AI-native’ to describe themselves have proliferated in the past two years.
- These firms can vary in their ownership structures, approaches to software development and operating models.
- These firms tend to design workflows around the use of AI, typically use fixed fee billing and often serve newer, smaller companies.
The past two years have seen a flurry of new firms marketing themselves as “AI-native,” AI-powered,” or “AI-enabled.” But despite the growing number of firms adopting such descriptors, it can be difficult to pin down what exactly it means for a law firm to be AI-native.
At the moment, the answer might depend on who you ask.
“I don’t think we have an ascribed meaning to what it means to be an AI-native, AI-first law firm,” said Logan Brown, founder of AI-powered law firm Soxton. “A good point for people that [want] to use one of these law firms is to ask what that means. I think that it can mean a lot of things to different people.”
