Eric Mandel, Driven Inc.: “Ephemeral” What? Defining Ephemeral Data and Messaging

Extract from Eric Mandel’s article “‘Ephemeral’ What? Defining Ephemeral Data and Messaging”

With consumers and organizations adopting “ephemeral” messaging apps with increasing frequency, there is a need to consider the implications of this technology to a company’s retention and discovery obligations. But first, it is necessary to define what exactly we mean by “ephemeral” when it comes to data in general, and messaging apps in particular.

What is “Ephemeral” Data and Messaging?

One challenge to consider when discussing ephemeral messaging and data is the lack of commonly accepted definitions.

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