Isha Marathe: 3 Ways In-House Counsel Are Exploring Business Use Cases for Generative AI

Extract from Isha Marathe’s article “3 Ways In-House Counsel Are Exploring Business Use Cases for Generative AI”

While legal departments have regularly taken different approaches to zealousness of technology use, generative artificial intelligence technology grabbed most organizations’ attention unlike any other tech before it in decades.

But the desire to use the powerful AI technology does not come without the need for meaningful standards and guidelines for use, along with clear pathways for use cases by in-house counsel.

At Axiom’s webinar hosted by Zach Abramowitz, the founder of Killer Whale Strategies, titled “AI & Data Privacy: Emerging Trends for In-House Counsel,” Jo Ann Davaris, chief privacy officer, global privacy at Booking Holdings, spoke about how generative AI is impacting in-house legal departments on the ground.

One thing is certain, she said: the use of generative AI is increasingly being scrutinized by consumers of every company, and legal departments are likely to find it difficult to avoid using the popular tech.

Below are three ways legal departments are experiment with generative AI to lay the groundwork for meaningful use down the line.

Loosening Specific Bottlenecks

For many legal departments, the stacks of “mundane” tasks that would often be outsourced are a prime space for generative AI experimentation, Davaris noted. What’s more, it’s a business use case that is proving to be increasingly effective.

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