Extract from Victoria Hudgins’ article “Legal Tech Companies Shouldn’t Rely on Rebranding After a Cyberattack”
Announcing a cyberattack isn’t a milestone celebrated by any legal tech company. But cyber incidents occur in legal tech, like any other industry.
Still, instead of rebranding and distancing itself from the incident, legal tech marketers and crisis management professionals recommended legal tech companies who suffered an attack take a different approach.
“In general, I think the most important thing that any company can do under these circumstances is to be transparent,” said Cathy Kenton, co-founder of marketing provider Legal Tech Media Group.
